What is SEO – White Hat?
The word White Hat SEO refers to SEO strategies that follow the guidelines provided by any search engine such as Google to enhance a web page’s ranking. It refers to any technique that helps to boost the SEO rating without revoking any search engine-compliant terms and conditions. They are opposed to black hat tactics that tend to unlawfully increase the rating of the webpage.

Why White Hat SEO Techniques are required?
They are important because the search engine has the ability to prosecute if someone attempts to reverse the guidance given by the search engine by blocking the website or lowering its SEO rating. Each user is or may be a possible buyer who can provide the website with a service, and whether Google or another search engine bans the website, it causes a detrimental effect that can influence the company negatively.

8 Mostly Used White Hat SEO Techniques:
Backlinks:
A link from one website to another is a backlink. When addressing links pointing to a certain page, the term ‘backlink’ is widely used. Such connections originate from different pages, often referred to as inbound links. This could be referred to as an external link if you put a link on your web to another site. For the webmaster or creator of the website to which you connect, this external link is called a backlink.

Keyword Research:
Keyword Research is a process of searching for keywords that are often searched by internet users through various search engines. For White Hat SEO, we should
not only focus on the trending keywords but also focus on the related keywords that are matching with the website content.
For example, for an event management company, we should also focus on the keywords like ‘Best Event Planner’, ‘Event Manager’ etc.

Social Bookmarking:
In White Hat SEO, Social Bookmarking can be defined as the sharing links of our business’ website over other social forums with properly arranged tagging and keyword planning. In general, websites for social bookmarking are off the radar of internet advertisers, but they can also deliver great benefits. When these threads are crawled by the search engine, the SEO improves for the same website.

Security (Use of SSL):
We should always work on the website keeping user in the mind rather than SEO. For the security of user’s data, proper security mechanisms like SSL should be implemented on the website. Search Engine Crawlers also prioritize HTTPS-enabled websites for ranking. According to the updated algorithm of Google, the crawler boosts the SEO of secure websites.

Links and Meta Description:
In the header of a web page, title tags and Meta Descriptions are pieces of HTML code. They allow search engines to comprehend the material on a website. The title tag and Meta Description of a website are usually seen if that page appears in the results of a search engine. A convincing Meta Description can maximize your organic search results’ click-through performance. That ensures that some of the users who see your website will eventually click through and land on your site in the search results. For you, that means more traffic, even though your rating remains the same.

Qualitative Content:
For SEO, content is incredibly critical, without it, search engines won’t have ample knowledge to accurately index your pages and help you rate. Content increases your search engine exposure, which improves attention to your website and allows consumers to buy your products/services.

Mobile Focused:
Building a mobile-friendly website should always be your priority. Now-a-days, users often search from cell phones and it is therefore important that mobile-friendly versions of the web page be designed accordingly. A mobile friendly website attracts more customers and grows the business.

User Experience:
Still work on how to give the client a good experience. There is nothing more disappointing than a person going to the website and leaving without ever browsing directly. Aim to make them linger by offering relevant information, connections, photos, etc. once any visitor hits your website. You can also make sure that they can locate their data quickly without any difficulty.