You want to satisfy your customers. That’s a given. Every business owner has the goal of great customer service – fair prices, swift delivery and expectations met. So, if every business wants to give great customer service.
Delighted customers are repeat customers and brand evangelists.

Always Follow Up

When you follow up with someone after you’ve made the sale, it shows just that little bit of extra interest and concern that makes them feel important. You can follow up in a number of ways. The simplest solution is to create an auto responder email that is triggered to follow up with a customer a few days or weeks after a sale. If you’ve got the time and resources, personal touches are
an even better way to follow-up.

Offer More Than Expected

If you want to satisfy your customers, give them what they want. If you want to delight them, give them more than they expected. Regardless of what business you’re in, there are always opportunities to give customers more. The details are up to you, but surprising a customer by exceeding their expectations is one of the best ways to create a brand evangelist.

Express Your Gratitude

The worst feeling a customer can have is like they’re just a number or change in your pocket. As consumers, we often expect that from big box companies or large corporations, but it can be devastating to feel that way from a small business coach. Gratitude is the key that more creative you are here, the better. A “thank you” might be all it takes, but the more individualized that “thank you” is, the more meaningful it becomes.

Never Break a Promise

As a business strategist consultant, you make a lot of promise, whether you realize it or not. From the available hours you’ve posted online to the timeframe you give for a response in your auto responders, you’ve made promises and you have to keep them. Even your products are a promise that you’ve got what the customer needs. To make sure you never break a promise, take a close look at everything that’s on your website and social media sites. If you can’t, without a doubt, always live up to those promises, change them.

Get the Small Stuff Perfectly Right

All of these ways of delighting your customers are fairly simple to implement, and only require a shift in your thinking plus a little extra effort and creativity. But none of that matters if you haven’t nailed the basic stuff. To offer exceptional customer service, you’ve got to first offer great customer service. Solving your customers’ problems and treating them with respect should always be your top priority.