If you are engaged in the business of online marketing, one of the most important things that you need to ensure is the visibility of your site. After all, it will be pointless to sell products or services if the people will not be able to see your site first. Who will buy them?

When it comes to effectively making your site visible to the World Wide Web, there are at least three (3) concepts that you need to consider and understand. These are the Search Engine Optimization (SEO), the Search Engine Marketing SEM and the Social Media Marketing.

On the one hand, the SEO is one of the most popular ways to enhance and improve the popularity or visibility of your website, page or blog. To be able to accomplish this successfully, you need to consider several aspects like the process on how the search engine works, what keywords or topics people are looking for as well as the actual word being searched or typed into search engines by different online visitor. You must always remember that we are talking about millions of visitors all over the world here. These millions can be translated to your pool of clients.

One way to optimize your site for search engines is to edit the contents and the HTML or associated coding forms. You need to do this in order to confirm to the relevance of your site to your clients or probable customers. Another SEO technique is by way of promoting your site to different blogs and platforms in order to raise and enhance the number of inbound and back-links.

On the other hand, the Search Engine Marketing or SEM is another form of internet or online marketing that aims to promote your website through enhancing visibility. The difference of this method from the first one is that this utilizes paid placements, contextual advertisements as well as paid inclusions for enhanced visibility in major search engine result pages like Yahoo, Google and Bing.

Moreover, the SEO refer to the manner of optimizing the site or page in order to achieve much higher rating or ranking from search results by way of choosing specific keywords and contents that will be associated with your site. In comparison to that, the SEM uses different ways of marketing the website so that it will be more relevant to searches and rankings. SEM also constituted AdWords, which can comprise the PPC concept or the pay per call transactions. With this, it is a must that SEM is not intertwined with SEO.

Last, but not the least, SMM is also another way to make your site popular. However, this is not an ordinary strategy to increase the visibility of your page or site. This is because it has special features and benefits as well.

As you may have already known, almost all people have their own accounts in different social networking sites like Facebook. Hence, if you will create an account for your company there, you have more intimate access or connection with your clients and customers. This is the special and seemingly personalized feature of the social networking sites. On top of it all, social networking sites are very viral so you must take advantage of this.