What is SEO?

SEO (or search engine optimization) is the practice of structuring your website’s pages to make it easier for search engines to crawl your site, making your pages more easily discoverable to users and search spiders, and providing unique information or helpful resources through content planning on topics that searchers are looking for. SEO is the process of improving your website to enhance the user experience and to increase quality traffic to your site.

<a href="https://khushbuseoexpert.wordpress.com">SEO Expert</a> includes both on and off-page elements. Some on-page SEO tactics include optimizing image alt text and title tags. Some off-page SEO strategies include backlinking and guest blogging. Combining all on-page and off-page SEO strategies will increase your opportunity for ranked pages.


What is SEM?
What does SEM stand for? SEM stands for search engine marketing and is a paid marketing tactic to promote a site, drive traffic to your website through pay-per-click advertising (PPC) and increase page exposure in the search engine results pages (SERPs). Using PPC drives immediate visibility to your website through ads.

SEO vs SEM: The Battleground
Simply put, SEM is a paid strategy with an immediate impact while SEO is an organic strategy that shows results over time.

Creating a paid ad that grabs the attention of a targeted audience using a great message and call to action (CTA), is only a conversion driver for the time being and for as long as you are willing to spend. 93% of digital marketers are investing in paid ads.

Leveraging SEM generates traffic, clicks, leads, opportunities, etc. to your website immediately but is not necessarily a sustainable strategy for traffic. Once the spend on your advertisement is up, so is your SEM strategy.

SEO, however, takes a different approach. It is believed that SEO has a much larger impact on users than SEM does. Why? Because the first organic result receives a 28.5% CTR while a paid ad only receives a 10% CTR. Organic search drives 53% of web traffic whereas paid drives 27%. While you can see traffic growth with both SEO and SEM separately, you’ll win biggest by doing both together.

SEO typically takes longer to gain traction but has better results and much more staying power. Creating content that is well-optimized without spending ad dollars is a long-term plan for ranking high in the SERPs.