Customer feedback

Get feedback from the potential customers who view the products on your website but choose not to buy it. You can add a simple feedback form on your website to find out their reason for not making the purchase, which could be anything such as not liking the product, the level of security or dissatisfaction with the guarantee.

Understanding your competitors

Understanding your competition will give you a better chance of success in your online marketing goals. Staying updated with the products offered by your competitors will help you in taking their successful strategies and using them to your advantage, while helping you in avoiding any disadvantages they may have faced.

Effective use of captions

If you use creative captions with the images on your website, the search engines analyse them to find relevance to your niche. Merely using your keywords within the captions of your images in the website increases your website's ranking.

Subscriptions

You can increase sales by offering subscriptions for any products and services that you offer. When you make your product or service attractive by offering discounts for annual subscriptions, customers are tempted to subscribe, as they perceive it to be a saving rather than an additional expense.

Review your content

Your content is the foundation of your successful online marketing strategy. Review your content frequently within your web design and check if there is any response from online visitors, whether good or bad. At times, web design in pakistan becomes immune to noting obvious errors in writing. To overcome this flaw, have someone else review your content critically for a fresh perspective. You must always use grammar and spell check tools to cut down on common errors.

Improved customer service

If you have a large number of emails asking similar questions about your products, your services or any other aspect of your business, write down the answers and add a 'frequently asked questions' section to your website. If any of the customers leave their contact information, contact them and provide personalised solutions to their problems. Not only will you gain a customer through one phone call, you are likely to gain more as your image of being a customer friendly business is established.

Your emails as marketing tools

Using your signature on all your business and personal emails can be an effective online marketing in pakistan. Consider your signature to be your business card that you so willingly hand out at every possible occasion. Develop a customised signature with a creative tag line and your business website address. Your personal and business contacts could become your online customers.

Online marketing is a vast field with numerous tools that can be used innovatively in many different situations. By practising the few things you've learnt today, you can start making a difference and be on your way to gaining more customers and increased profit that can be generated from your website.