When it comes to promoting a website in today crowded market, even for niches that aren that packed, it can be difficult to gain traction without employing specific strategies in regards to internet marketing. Sure, you could try the traditional routes of promotion, but you find that many of the traditional ideas are archaic and will not create interest from many people. In order to fight that, you ll need to look into 3 separate components, and they are SEO, SEM, and SMM. Each one can build a wealth of traffic, but which one is best to use? The short answer is all three, but the long term answer can be quite involved, to say the least.

SEO - The first thing that people use online is SEO. This is a free method of making sure that all search engines are getting updated with the proper information. This features both offsite and onsite updates, with special attention placed to the code structure and framework of a site as well as the offsite optimization methods like backlinks and article marketing for authority. When done correctly, this can flood pages with traffic, if they are indexed in the top 3 spots in search engines.

SEM- When looking for a compliment to the aforementioned SEO, than SEM steps in. In regards to Internet marketing this one is the option that you ll have to pay for at times. This will allow anyone to promote a business, site, or more through ads that are strategically placed offline throughout pages and before the search results inside a search platform. This ahead of the line method only has to be paid for when someone clicks on a link that is being promoted. Otherwise, it will not require payment. However, is no one is clicking and no money is spent, no new visitors are hitting the marketing collateral.

SMM - One of the up and coming all starts of Internet marketing is SMM. This stands for social media marketing and it has people of all backgrounds and industries promoting their names, links, products and more to a captive audience. These sites have millions upon millions of users and will most likely not subside any time soon. Marketing to them can be free of charge through establishing profile pages and befriending anyone that is interested in your niche.

The above 3 major components of Internet marketing are going to be hard to implement alone. Each item is powerful, and trying to figure out which works best is a tough task to go through. The answer to the notion of which works best relies heavily on what is being promoted. Social media can work for a grand variety of things, but SEO and SMM will get a more targeted component towards the pages. What some people do is they simply exhaust all the free promotional tools online and when they dont produce favorable results, they change up their ideas and try something fresh and new. The above might all seem similar, but they are each different and require a variety of different oversights to run correctly.