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5 Superlative Characteristics of a Landing Page
Published by: charles smith (16) on Wed, Jun 5, 2019  |  Word Count: 485  |  Comments ( 0)  l  Rating
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A landing page is a web page designed for the purpose of marketing and advertising. It is one of the forms of marketing your content on the website.
It is what the person first sees and lands on when he or she searches for a specific query and clicks on the Google search engine. It should have all the required information to get the visitor’s interest. This very reason makes it very important to have a good landing page. To take full advantage of a great landing page avail the services of the best web design agency in Toronto.

Here are some characteristics of a good landing page.


Building First Impression


The title or the subtitle we create on the landing page should be intriguing on the first sight. The title represents who you are and what are you trying to sell. This way we can hook the visitor. This is the first thing a visitor will see and this can attract a whole lot of audience.

A Comprehensible Call to Action


Any action taken by the person visiting the landing page, to move forward through the selling process is a call to action. Call to action is often found in the form of buttons. A verb and an understood sense of urgency are the two key components of a successful Call to Action. A call to action is usually placed on a button and you should make sure that the color of the button goes well with the color of the text so that it is easy to read.

Segregating the Content


If there is no separation between the parts of a landing page then the focus of the visitors will keep on shifting from one part to another. It may also create confusion. We can create this separation by using different colors, images, and drawing outlines. This way the visitors will not get distracted.

Polished and Precise Text


Humans have a short attention span and they can’t concentrate on a single topic for long even if they are not interested. So you should not beat around the bush and come directly to the key points of the topic. You should make sure that you are using a font size which is easier to read.

Complimentary Color Schemes


Colors are set according to personal taste but you should know they play a large role in landing customers. They are a crucial part of marketing. Psychologists have suggested that color choices can lead to 60% rejection or acceptance. We should use reader-friendly colors to attract customers.
Chameleon Digital Media is one of the best web design agency Toronto if you are looking for attractive landing pages.
If you use all these characteristics in totality to create a landing page it would be really eye catching and will attract more customers.
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